Will tell's a story about why he created Tough Mudder after graduating from Harvard Business School. His AHA Moment occurred while he was competing in a Triathlon. After finishing his swim, his wet suit zipper got stuck. As each competitor approached he asked for help to unzip, but no one would stop because they were too concerned with their time.Īt that moment, he realized the negative side of winning and competing. So he sat down and reverse engineered what we know competitive endurance sports to be. He decided to make an extremely difficult and painful race that pushed you to your mental and physical boundaries. Linda Lacina at Entrepeneur Magazine conducted an incredible interview with Will Dean, the CEO of Tough Mudder. This podcast interview played large role in spiring me to write this article.
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